Elaborating on the New Branding

I decided it is probably worthwhile to elaborate a bit on the design choices I made and vision I had in mind with the logos I posted for Farpoint last time. If you have the time, read the whole thing instead of just skimming.

First, here is the previous version of the logo that is currently on the Farpoint website:

current Farpoint logo

I thought that the concept for this logo was excellent. Using what I refer to as the "Farpoint Medallion" as the "o" in Farpoint was a great design choice, and brought potential for a consistent branding in all situations. That being said, I believed that it could be improved. If there is one thing that I learned from Mr. Williamson's work at the original Space Center, it is that constant effort should be given toward improving what we have, rather than just taking it for granted. The font that was being used looked professional, but didn't really match the vision I had seen for Farpoint. From what Mr. Williamson has said about Farpoint, I thought that it's logo should simply look like the future. The Medallion used was also a bit less clean-looking than another version Mr. Williamson posted, seen below.

the Farpoint Medallion

As a reference, here is what my version of the logo looks like:

my version of the Farpoint logo

Because I was already familiar with it's application in the HOSA: Future Health Professionals branding, I settled on using Aldo Semi-Bold as the font for my own version of the logo. As the image below demonstrates, certain aspects of the font just match what I wanted to accomplish.

Onward and Upward

The curves in some of the letters in this font just seem to me to be pointing to the future. I decided to call this effect "onward and upward." It could pretty much be said to be "pointing" to the future. By coincidence, the angles on these curves almost exactly matches the angle on the curve of the Medallion. Aldo Semi-Bold looks futuristic, but also doesn't look corny by going too far with that goal in mind. Here is a link to download the font, just in case anyone at Farpoint is interested in experimenting. ;)  http://www.trypo.com/trypo/fonts/aldo/index.php

The blue for the letters in the logo literally comes from the planet found in the Medallion. This added a consistency to the look, but I think the lower contrast between the blue and the black creates a cool effect. Almost mystical.

The Medallion could be used in documents, as a profile picture on the Farpoint Facebook page, and in other similar applications. It would be similar to the fleur-de-lis used by the Boy Scouts of America. In other, more normal applications (such as on the Farpoint website), the full implementation of the logo could be used. In cases that are more formal, the following version could be used:

logo with slogan

Last of all, in case a white background needs to be used, here is a very quick white version that I made. It isn't as good quality, mostly because I didn't have a white (or transparent) version of the Farpoint Medallion to use. I would assume those actually at Farpoint do, so they could potentially make a better version.

white Farpoint logo

As you may be able to tell, I darkened the blue of the letters to enhance readability. It is however, a blue found in the Medallion's planet. I still personally prefer the black implementation, because it reminds me of space and the night sky, but I am not the one to have the final say.

I hope you all like what I have done! Feel free to comment and let me know what you think.

The New Branding for Farpoint!

Full name implementation

Troops, I reported earlier that every step of the design process of Farpoint Station would be chronicled. In following through with this promise, I am posting the new logos that will be used on the Farpoint website and all publications going forward. Every design decision was made with particular goals in mind. 

Above you see the main logo for Farpoint Institute. An earlier version was on the Farpoint website. It is made up of the Farpoint medallion, shown below, and the letters pick up the blue from the medallion's planet. This brings a sense of continuity, and the letters even seem to fade into the background. The font used in the name is Aldo semi-bold, a font that looks to the future without being too flashy.

Farpoint medallion

As for the medallion (because, of course, you hadn't already noticed), it is a hearkening back to the logo for the original Christa McAuliffe Space Education Center.

Logo with Farpoint's slogan included

 Last of all, above is the logo along with Farpoint's slogan, "Go boldly into a new world of learning." Everything about the design of this logo points to this new world. Everything about what we are doing with Farpoint is pointing to reaching this world. Exciting times are ahead, and we need you every step of the way!

Announcing Farpoint, Our New Space Education Center. Join Us and Go Boldly!

Farpoint 

at Kepler 62e

Hello Troops,
Last Wednesday was the official unveiling of Farpoint, a new space education center located in a soon to be constructed building at Renaissance Academy in Lehi.  We are going to have a new space center unlike any before. 

The announcement was made at a public meeting held at Renaissance Academy. I was pleased to see so many Space Center fans in attendance. It was like a sea of black Space Center t-shirts!  I felt right at home.

Cathy Allred, a reporter from the Daily Herald, was in attendance and wrote the following article for the paper.  



 Cathy Allred's article from the Daily Herald

Renaissance Academy executive director Marc Ursic unveiled plans Wednesday evening for a $8 million building project that will house a space education center in north Lehi.  Called the Farpoint Institute, the center will be based on programs developed by Victor Williamson.
"I was planning on retiring and then Marc showed up," said Williamson joking at the school presentation. Ursic laughed from the audience sideline.

As a student teacher, the former director of Alpine School District's space center at Central Elementary had wanted to get an A grade on his student teaching performance assessment. To do that, he reached to go beyond the ordinary and did something extraordinary in the classroom.  He set up a simulation of a space ship and taught the students about space through placing them in the ship. He not only got the A, he went on to develop an award winning space cadet club and integrated his simulation learning with the school curriculum.

"How many teachers tell their principal they want to build a space ship inside the building?" Williamson asked the audience. "Well, 320,000 students later, here we are," he said looking out at the audience.  After teaching at Central Elementary for 23 years, he ended up with not one but several space ships for students. In 2012, the school district had to shut down the center for renovations and safety concerns.

When Williamson started teaching in the 1980s, he was able to do long duration missions and have the students go on a space mission, be given problems where they would have to go outside the mission to study, research and find solutions. The LDM's were weeks long and involved a broader spectrum of subjects. Students would not only learn but have fun while learning and helping one another learn for the success of the mission.

"That is one of the great things about this program is students teaching students," said Brent Anderson.  Depending on the students solutions, the mission would succeed or fail. If the mission failed, they would "die" and another mission begun.

"Being able to operate here will allow me to go back and do some of that stuff," Williamson said.
The science, technology, engineer, art and mathmatics program, an expansion of STEM, will be integrated into the center for the students and the entire program is a joint educational initiative by Renaissance Academy and the Space EdVentures Foundation, the foundation of which Williamson is chairman.

Ursic said the new addition to the campus will also house the middle school classes on the second floor. "We're excited about it," he said.

There is a timeline that has to be strictly followed for the building to open for the students by the projected 2014-15 school year. First, the Utah State School Board must approve the project. Second, the approval must come no later than October. Once the projected is granted, the groundbreaking for the building can be as early as January 2014, he said, admitting it was a tight schedule.

Parents can already sign their fifth to ninth grade age children up for the public offerings -- workshops, computer program classes, merit badge classes, simulation labs. More information on a specific program is available online at www.farpointinstitue.org.

There is a Cadets Only program as well that will have programming and animation guilds, regular club meetings, LDMs, field trips and volunteering.  "We see in our plan for the future as a community not just Renaissance kids," Ursic said.

The following are conceptual designs of the new building housing Renaissance Academy's middle school and Farpoint.  These are preliminary designs and should not be considered the final floor plan for the school or Farpoint. 

 Farpoint will be designed as a space station, complete with docking ports for the new starship simulators, classrooms, and a place for a digital planetarium.

 Farpoint's missions and lessons will be integrated into the school's curriculum.  Students will form flight teams to participate in long duration missions stretching several months.  These missions will include all the drama, sci-fi, music, humanities and theatrical elements everyone loves from the original Space Center I founded 23 years ago.  STEAM (science, technology, engineering, arts, math) activities will be included in these fantastic voyages, giving the curriculum meaning and purpose.

 Renaissance students will participate in Farpoint programs during the school day;  so, there is an advantage to attend Renaissance Academy (get your name on their waiting list.  It is a K-9 school).   Farpoint missions and lessons will be available to the general public after school, weekends and summers.  This includes:

1.  Field trips open to all schools during the school day:  9:30 A.M. - 1:30 P.M.
     We are 7 minutes away from Thanksgiving Point.  Teachers will be able to
     choose either a full 4 hour Farpoint field trip, or a joint Thanksgiving Point
     / Farpoint field trip.  An excellent option if you want to include the soon to
     open Museum of Natural Curiosities or the Dinosaur Museum. 
2.  Private Missions and Parties after school, evenings and Saturdays.
3.  Overnight and summer camps. 
4.  Farpoint Institute classes.
5.  SimLabs (Cadets only)
6.  Long Duration Missions (Cadets only)
7.  Teacher workshops.
8.  Planetarium programs.

        

What is a Farpoint Cadet?

A Farpoint Cadet is a member of a space club for children and teens.  The club will have monthly meetings.  Cadets may become more involved by specializing their experience by applying to join one of Farpoint's Departments:

1.  Computer programming / animation:  creates and maintains the space station's
     computers and technology. 
2.  Writing:  Authors the station's newspaper, mission logs, and station reports to
     Fleet Command.   
3.  Engineering:  Builds and maintains the starship and station's engineering
     needs.  This includes electrical, plumbing, etc.
4.  Medical / exobiology:  Staffs the stations medical department, staffs the
     starship's medical bays and provides exobiologists for long duration missions.
5.  Astrophysics:  specializes in astronomy and space flight.  They plot and
     create mission objectives for the long duration scientific missions.
6.  Command:  specializes in leadership training.

Cadets may also volunteer to work in the simulators at the Discovery Space Center in Pleasant Grove. 

There is a $20 membership fee to become a cadet.  Other fees may be charged for activities.

I realize you may have several questions.  I'll do my best to answer them in future posts.  Please post your questions to the comments section.

The time has come.  We need ALL HANDS ON DECK to make this a success.  Volunteers and sponsors will be needed to help build and launch Farpoint.  It is a community effort. Please keep reading The Troubadour for further details on how you can get involved.  And, please 'like' our Farpoint Institute Facebook page.  My staff tell me liking us important, as if I'm too old not to understand the importance of social media! 

Thanks for your support!
Mr. Williamson