The New Branding for Farpoint!

Full name implementation

Troops, I reported earlier that every step of the design process of Farpoint Station would be chronicled. In following through with this promise, I am posting the new logos that will be used on the Farpoint website and all publications going forward. Every design decision was made with particular goals in mind. 

Above you see the main logo for Farpoint Institute. An earlier version was on the Farpoint website. It is made up of the Farpoint medallion, shown below, and the letters pick up the blue from the medallion's planet. This brings a sense of continuity, and the letters even seem to fade into the background. The font used in the name is Aldo semi-bold, a font that looks to the future without being too flashy.

Farpoint medallion

As for the medallion (because, of course, you hadn't already noticed), it is a hearkening back to the logo for the original Christa McAuliffe Space Education Center.

Logo with Farpoint's slogan included

 Last of all, above is the logo along with Farpoint's slogan, "Go boldly into a new world of learning." Everything about the design of this logo points to this new world. Everything about what we are doing with Farpoint is pointing to reaching this world. Exciting times are ahead, and we need you every step of the way!